The Blog revolution continues
August 28, 2005A new survey has shown that 51% of US journalists use blogs editorsweblog reports:
According to the latest Annual Euro RSCG Magnet and Columbia University Survey of the Media, 51% of journalists, combared to 11% of all US internet users (according to eWeek), are using weblogs regularly and 28% rely on them for their daily reporting. By contrast, only 1% of journalists believe in their credibility. The study is based on responses of 1,202 journalist from the US and other countries worldwide (no further details regarding the other countries given on Euro RSCG Magnet ). Of journalist who reported using blogs 70% use blogs for work-related tasks: they use blogs to find story ideas, researching and referencing facts, finding sources and uncovering breaking news. However, only few journalists post on blogs or have their own blogs. “Such activities might be seen as compromising objectivity and thus credibility.”
Steven S. Ross, associate professor at Columbia University and a partner in the study said on Euro RSCG Magnet: “As blogs continue to gain in popularity, quality and influence, it is becoming imperative that journalists and journalism students continue to integrate blogs, especially blogs that cover technology, into their reporting practices. A number of credible and influential Weblogs – such as Scobleizer, Gizmodo, and Boing Boing – provide an invaluable trove of research, story ideas, and other information that current and future journalists would be remiss not to leverage in their reporting.”
The low general score on credibility contrasted with the high level of use is fascinating. I believe it shows the coexistence of two competing paradigms currently at work in the media sphere. The credibility issue is one firmly rooted in traditional understandings of objectivity while the use of blogs is rooted in a new multimodal journalism practice that is still trying to formulate an appropriate epistemology.
Technorati Tags: blogging and journalism
