Reportage Medialog

Reuters.com reports on a new survey which confirms earlier surveys about the move towards online news readership. I suspect the figures for Australia would be reasonably consistent:

Nearly one-fifth of Web users who read newspapers now prefer online to offline editions, according to a new study from Internet audience measurement company Nielsen//NetRatings.

The first-time study from Nielsen//NetRatings found that 21 percent of those Web users now primarily use online versions of newspapers, while 72 percent still read print editions.

The remaining 7 percent split their time between online and offline editions. Comparable historic statistics were not available.

“A significant percentage of newspaper readers have transferred their preference from print to online editions,” said Nielsen//NetRatings senior media analyst Gerry Davidson.

Interestingly it is still the big newspaper sites like NYT and USA Today which top the list of most visited sites. I wonder if this allegiance will drift towards the aggregated sites like Google News over time.